Meet the Team

Meet East End Flower Market's Team

Introducing East End Flower Markets team. 



Justine is the co-owner and creative mind behind East End Flower Market.
She has been a qualified florist for over 15+ years. Her floristry skills have taken her many places including working in the UK. Her passion for floristry and the encouragement from Josh, has now brought her to open East End Flower Market for the past three years.
Justine is known as being a very laid back, down to earth person with a design and creative mindset like no other. Walking into East End Flower Market shows just a tiny bit of Justine’s creativity.
The team continually look up to Justine as she always has new, modern ideas flowing through the business. Justine is a determined, hard working person who also doesn’t mind a few G&T’s on the weekend with her close bunch of friends.
East End Flower Market first met Imogen when she designed the East End Flower Market logo, the current team loved her enthusiasm and hilarious personality. In the middle of 2016 Imogen kept doing design work for us but also picked up the apron and became EEFM’s newest employee.
With a love for design, Imogen is always looking for the next thing to create, whether its graphics, textiles, different floristry creations or even many crafternoons designing clothes. Similar to her bouquets, she’s out there and loves experimenting with the ‘Florist Choice’ option available in the East End Flower Market range.
Imogen has a love for cycling, volunteering and design. She is a fun and hilarious person to be around, and turns anything into a fun time. She also has a secret talent of being able to quote the whole of Peep Show or The Office (UK). She is the life of the party. Come in store and let her tell you a crazy joke, which always has our staff in stiches.
East End Flower Market first met Amy as a frequent customer who brought in a wonderful energy. She was promoted from one of our most valuable customers to EEFM team member/junior florist (We knew her charismatic personality was needed more often than just her regular flower fix).
Amy has a passion for Pilates and when she’s not making beautiful bouquets. Amy also loves Christmas time, it is her favourite time of the year and she will not doubt have bauble bauble earrings on, and a Christmas song ready to sing if requested.
You will recognise Amy because she always has a big smile on her face, bringing laughter and conversation to East End Flower Market, Amy will always brighten your day. 
Darcy is someone you can’t not get along with. Coming from Mundulla in SA, Darcy is a country girl who loves a good joke, making the most out of everything and saying some classic one liners (which we love!!!).
When coming into East End Flower Market you will notice Darcy’s energy making our shop a happy and chirpy place to be! She is always up for a laugh, a schnity at the Cumby with friends and going to the beach. Come in store today to see Darcy’s beautiful arrangements and hear her really good one liners.
 Sofia adds a beautiful energy to our store that perfectly embodies the oasis we want our store to be. Sofia is half East Timorese and half Austrian, and in fact has visited both East Timor and Austria. She is a classical violinist and have been playing for 15 years - she is also a newly trained yoga instructor. She wows us constantly with the amazing talents she holds, which is why we weren't surprise how easily she picked up EEFM's floristry style. Come in store today to let Sofia make a perfect Wild Flower Bouquet for you!
When Sofia isn't in the store, she loves to go for a bush walk, drink tea, go bouldering, cycle to the beach, bake cookies, spend time with my friends, family, and the love of her life- her Labrador, Brandy. 
 Bonnie has worked in and out of floristry for over the last ten years - where her paths crossed with Justine previously in floristry! Bonnie is a hard worker, who has already shown us how amazing she can be jumping straight into 2019's Mother's Day and excelling. Bonnie also has qualifications within Visual Merchandising which helps make sure our store is up to perfect standards! Bonnie enjoys spending her time with family and friends, especially with her husband Samuel and dog Murray!
Irene is our newest and bubblies member on the team. She is currently following her passion and love for flowers and we are so excited to have her with us. 
She is passionate about Vegan food, her animals (her cats - Kiki and Chester and her Doggo- Dahlia) and of course flowers! Come in store and get her to show you her skills and make you a stunning bouquet. Her favourite combo is the Soft Hue.
Hannah is one of the newest members to our team and we are so excited to have her on board. Ask her who her best friend is and she'll be sure to show you a photo and tell you all about her Fur Baby Jax the dog, but don't ask her what breed he is, she doesn't know. Just imagine a huge teddy bear and you'll get the picture. 
Hannah loves snorkeling, hanging with friends and as we have recently discovered she makes a darn good bouquet. 
Grace is currently studying A Bachelor of Art and Design (honours) 
We knew Grace would be a great fit for East End Flower Market when we saw her beautiful art work! She is a wiz with the paint brush and a wiz with colour combos, this comes in handy when putting a mixed bouquet together. On the weekends you'll find Grace hanging with her friends or her doggo Howard. Come past the shop and let Grace make you something beautiful today.
With a floristry and arty background Cariad is another perfect fit for East End Flower Market. Cariad is such a joy to work with and you'll often find her giggling in the studio or complimenting someone on their work. 
Come in store today and let Cariad make you something beautiful today.
Rosie has recently returned to East End from a year abroad in the UK and we couldn't be happier to have her back in our part of the world. Rosie is such a humble and kind person, she makes you feel oh so good just being near her. East End Flower Market was over the moon when we head Rosie was coming back to Aus and knew we had to have her back onboard. Rosie loves bushwalking, spending time with her family and cooking delicious vego meals. 
Emily is our newest and youngest member. 
She is up for any challenge and jumps head first into everything we ask of her. She has recently finished studying floristry at Tafe and we know she's going to be great on the tools and make beautiful bouquets! 
If you want to see Izzy create some magic, just ask her to make you a bouquet with either sunflowers or banksias, they are her two favourite flowers. Along with flowers she also loves 'Proper Italian Pizza' and don't forget the chilli oil to dip the crust in afterwards. She is also the self proclaimed 'Queen' of second hand finds. You'll find our Izzy in the store now and let her create something stunning for you.
Liene has lived many places (5 to be exact!) and is currently calling Adelaide home. She loves David Attenborough movies and listening to podcasts. If you ask her, she will recommend you give Jump Blue (BBC) a go! 
She is a quick learner and has an amazing eye for colours and flower combos which is why we love her bouquets so much. Her favourite flower is the pincushion, so why not come in store and let her make you something beautiful today?! 


Josh is co-owner and business mind behind East End Flower Market .
You may recognise him as our number Uno courier, who delivers to you seven days a week.  Josh works tirelessly to guarantee our customers flowers are delivered on time, always.
Whilst Justine more so handles the creative side of EEFM, Josh is the brains behind it all. The duo combined are an unstoppable pairing, who have already achieved amazing things going into their third year of business.
If you catch Josh about the streets make sure you stop him to have a good chat about soccer, or his love for dad jokes.. he also loves a good cup of tea.
Tom is one of our beloved couriers. He was introduced to East End Flower Market by Charlotte (being Charlotte's partner), he began working with us in busy periods, i.e. Valentine's Day or Mother's Day. He has since starting with us every week as he works and studies Optometry at Flinders University. He sure does love all things to do with Health whether thats study, fitness, other's mental and physical health. He aspires one day to be a doctor. He also is a big fan of all things meme related, and quoting all movies/tv shows he's watched - so if you see him running around smashing out his deliveries grab him for a conversation and put him to the test.
Here's Patrick one of our lovely EEFM couriers! Pat has worked with EEFM for the last couple of years on and off due to having the travel bug. Pat is originally from England and moved to Australia when he was of a young age. Pat studies Counselling at University and is a great listener. He is a big fan of Football, Peep Show, travelling around the world and getting your deliveries to you in the quickest amount of time. Pat's most recent trip was to Costa Rica in 2019. When you see Pat on the road make sure to ask him his favourite place in the world! 
Here is Sam one of our newest EEFM couriers! Sam started working with EEFM in 2019. He brings a super chilled, happy and calming vibe to our environment, with an amazing amount of music knowledge. He is interested in all things music, whether thats bringing live shows to Adelaide with @pakmusicaus, in his band @babycandyband or supporting the cranker most nights with his dearest friends and a cold one. Sam's laugh and energy brightens up a room and we hope you get to experience that when he's out on deliveries! 
Stu's favourite flower is Geraldton Wax and his secret talent is he can play the clarinet and the sax at the same time! However its not secret that Stu is one talented guy. He is our resident 'muso'. On the weekend you'll most likely find him rock out with one of his many bands. Most days during the week you'll find him delivering your flowers with a smile.
Meet Zac, the newest member to our delivery crew. 
Zac loves burgers and Breaking Bad - what a combo!
When Zac's not delivering flowers, socialising or eating delicious food he's helping to assemble Rotary Mixers for Condesa Electronics (and if you don't know what they are, we would suggest giving is a google- you'll find something very cool and unexpected on the other end) 
Henry may be our favourite team member (Sh, don’t tell everyone else). He’s very quiet, very respectful to flowers and boy oh boy is he beautiful. He can do shake, roll over and sit. So if you’re lucky to spot him, make sure you get him to pull out all the tricks. He only comes in store when Charlotte really nags Josh and Justine, but when he comes in you’ll probably see him on our Instagram Stories and Photos. And yes he loves you too.
Introducing our little Bede! We don't want to tell Hennas, but this little guy has really blown our socks off and we are all in love. Son to Justine and Josh, but since his first day at work he has gained a lot of aunties and uncles from the EEFM family. We think he truly is our biggest asset to the business. Some may chuck the word around 'distraction' in the workplace, but we'd say he actually makes us work harder (He's a major incentive, we work hard so we can get a little cuddle in any time we can)! He's already grown into a supervisor position as he sits in his chair chatting away at us, telling us to work harder (How we translate his baby chit chat anyway).