Meet East End Flower Market's Team
FLORISTS
Justine
Meet Justine – The Captain of the Ship ⚓️
If East End Flower Market had a heartbeat, it’d be Justine. Affectionately known as Juzza, she’s the captain of our ship and the ultimate prep queen – always one step ahead, lists in hand and snacks at the ready.
Whether she’s hyping the team, smashing through to-do lists or making magic happen behind the scenes, Juz brings an unmatched energy and warmth to EEFM. Rain, hail, shine… even when her waters were breaking (true story) – you literally can’t stop her from working.
A proud mama to little legends Bede and Stevie (our honorary flower assistants), Justine juggles business and motherhood with grace, grit, and a wicked sense of humour. We’re in constant awe of her ability to lead with so much care and passion in every role she plays.
Her fave flower? The King Protea – bold, unique, and totally unforgettable. Just like her. 👑
Bonnie
Meet Bonnie – Our Cool, Calm & Collected Boss Lady 🌸
Bonnie is EEFM’s fearless boss lady and the epitome of cool, calm and collected. Nothing rattles her – she’s got that steady hand and sharp eye that keeps everything (and everyone) blooming beautifully.
You’ll often find Bonnie floating through the shop to the sweet sounds of Housework Hits, secretly slipping carnations into bouquets (she’s a bit obsessed – and we love her for it).
When she’s not leading the charge at EEFM, she’s running the field at Touch Football or soaking up the snuggles with her gorgeous newborn, Genie. A superwoman in sneakers and a flower crown – Bon, we adore you! 💕
Jorgia
Meet Jorgia – Our Events Queen (aka Aunty Jo!) 💫
Say hello to Jorgia – our incredible Events Manager, talented florist, and the ultimate Aunty Jo! She’s the brains (and beauty) behind our weddings and events, known for her eagle eye for detail and next-level customer service that keeps clients coming back for more. If you’ve had the pleasure of working with her, you know exactly what we mean.
Jorgia doesn’t just create dreamy floral moments – she brings the party, too. As an amazing singer and certified hype girl, her energy is contagious and her presence lights up the whole studio.
We count our lucky petals to have her in the EEFM family. Planning a wedding or event? Reach out to Jorgia – she’ll make sure it’s as unforgettable as her Spotify playlists. 🎤💐
Grace
Meet Grace – Our Trend-Savvy Floral Designer & Associate Events Manager 💐
With 4 years of floral magic under her belt at EEFM, Grace is one of those rare gems whose impeccable work follows her wherever she goes. As our Associate Events Manager and Floral Designer, she’s got an eye for detail and a flair for creating those chef’s kiss flower moments that make you stop and stare.
Grace is always on top of the latest wedding trends, so if you’re not sure where to start – trust her, she knows what’s hot (and what’s not). Her floral designs are dreamy, her playlists are on point, and her Converse collection? Iconic.
She’s stylish, sharp, and all about the details – this girl means business, and we wouldn’t have it any other way! 💅🌼
Jazzy
Meet Jazzy – Our Resident Ray of Sunshine ☀️ (TikTok Queen!)
Introducing Jazzy babe – a literal sunbeam in human form! She lights up the shop with her bright energy, big smile, and floral finesse. Whether she’s working her magic behind the counter or championing all things Grandis, Jazzy is an absolute superstar and a total joy to be around.
She’s not just a flower whiz – Jazzy is also our TikTok Queen, always keeping us trending, laughing, and looking fab on camera.
And when she’s not creating bouquets or viral videos, she’s in the pool training 6 days a week and smashing it at weekend comps. Future Paralympian? We’re manifesting it.
As Jazzy would say... slay! 🏊🏻♀️🌼📱✨
Amelia
Meet Amelia – Our Resident Artist & Tea-Lover Extraordinaire 🎨☕️
Say hello to Amelia (aka Meilzy) – our favourite resident artist and proud tea-drinking enthusiast! She joined the EEFM fam in 2023 after making the move from Yorkshire with her partner – and yes, she’ll happily tell you that Yorkshire Tea is the only tea worth drinking.
With a degree in Fine Arts and an incredible eye for detail, Amelia creates floral pieces that are nothing short of art – thoughtfully framed in paper and bursting with creativity. Her flower stands? Absolute show-stoppers.
Keep an eye out for her gorgeous handiwork around the shop – chances are, if something looks especially pretty, Meilzy had a hand in it! 💐🖌
Laura
Meet Laura – Our Flower-Fashion Queen with a Plant Obsession 👑🌿
Laura joined the EEFM crew just before Mother’s Day 2023 and has been slaying the flower game ever since! With a collection of 12 Dr. Martens (yes, you read that right), she’s a true fashionista who brings serious style to the shop floor.
She keeps us on our toes with a new coffee order every day and a collection of cool tattoos that show off her creative edge. When it comes to flowers, Laura is the queen of crafting stunning Bambini and Midi arrangements – her eye for colour and texture is next level.
Oh, and her plant knowledge? Unmatched. If it’s green and growing, Laura’s your girl. We’re obsessed – and you will be too! 🌸🖤
Acacia
Meet Acacia – Our Flower-Loving, Country Music Queen & Graphic Designer 🌸🎶
With 8 years of floral industry experience under her belt, Acacia brings a whole lot of talent, know-how, and country music vibes to the EEFM fam. Originally from Warrnambool, she and her partner spent a year travelling around Australia before falling head over heels for Adelaide – and thank goodness they did!
Acacia’s passion for creating dreamy floral arrangements, her incredible attention to detail, and her warm, welcoming nature make her an absolute gem to have on the team. Plus, she’s also our talented Graphic Designer, bringing creativity to life both in the studio and on screen!
When she’s not working her magic with flowers or designing beautiful visuals, you’ll find her throwing clay on the wheel or knitting up something cosy and cute. Honestly, what can’t she do?! We’re so lucky to have her! 🤍🧶
Valerie
Meet Valerie – Our Sweet Angel with a Side of Pilates Power 🌸🧘♀️
Introducing Valerie – a true sweetheart and creative soul who brings warmth, style, and stunning floral magic into the studio every day. Her arrangements? Absolutely divine. Her energy? Effervescent. Her oat cappuccino addiction? Relatable.
But wait – there’s more! Valerie is also our very own in-house Pilates queen, teaching killer classes at KX Pilates when she’s not busy making blooms look beautiful.
Florist by day, instructor by night – Valerie’s got the perfect mix of strength, style, and sweetness. We’re obsessed (and maybe slightly scared of her core workouts). 💪🌼💕
Phoebe
Meet Pheebs – Our Powerhouse, Ultimate Flower Hustler & Campaign Queen 💃🌸
Say hello to Pheebs – the newest ball of fun in the EEFM family and a total powerhouse! With over 5 years of floral experience, she’s an absolute pro in the studio, crafting stunning arrangements that stop you in your tracks.
But that’s not all — Pheebs is also our Campaign Queen, masterminding amazing collections and creating incredible video content that brings our floral stories to life.
When she’s not busy working her flower magic or creating campaigns, you’ll find her dancing her heart out at music festivals and gigs around town. We’re totally obsessed with her energy and vibe!
Oh, and her fave flower? The sweet, fragrant freesia — just like her, bright and full of life. We’re so lucky to have Pheebs on board! 🎶🌿
Lucy
Meet Lucy – Our Vineyard Gem & Floral Whiz 🌸🍷
Introducing Lucy, our newest florist recruit fresh from the rolling vineyards of Tanunda! She danced into the EEFM studio in early 2024 and has already stolen our hearts with her gorgeous flower creations and serious prep skills — seriously, this girl can whip up a mean Meliora!
If there’s one thing that sums up Lucy’s spirit, it’s the colour pink — soft, vibrant, and bursting with life, just like her infectious energy. When she’s not creating floral magic, she’s loving ballet, getting lost in a good book, and somehow still managing to avoid coffee (we’re amazed!).
We’re so thrilled to welcome Lucy to the team! 💕🌿
Elena
Meet Elena – Our Friendly Face & Customer Service Superstar 😊🌸
Elena is one of the warm and welcoming faces you’ll spot around the shop. Known for her exceptional customer service, she’s always going above and beyond to make sure every customer feels special and cared for.
Whether you need a floral recommendation or a friendly chat, Elena is here to brighten your day with her kindness and expertise. We’re lucky to have her as part of the EEFM family! 🌷💛
Irene
Meet Irene – Our Epic Rose Flipper & Queen of the Playlist 🎤🌹
Irene is a powerhouse florist who knows her way around a rose like no other. If there’s no music playing in the shop, you can bet she’s blasting Rain on Me by Lady Gaga — her ultimate tune to keep the energy high and the vibes unstoppable.
Not only is she an amazing rose flipper, but Irene also creates a mean Opulent that leaves everyone speechless. With Lady Gaga and Linkin Park fueling her passion, she’s one epic florist we’re so lucky to have on the team! 🎶💐
Couriers
Josh
Meet Josh – The Brains Behind the Blooms & Dad Joke Champion 🧠⚽️
If Justine is the heart of EEFM, then Josh is definitely the brains — and together, they make one unstoppable duo! When he’s not out delivering your beautiful flower orders or showing off his soccer skills, you’ll find him deep in spreadsheets or cracking classic dad jokes that keep the team laughing.
Reliable, sharp, and always ready to help, Josh is a key part of what keeps EEFM blooming beautifully every day!
Zac
Meet Zac – Our Speedy Courier & Floral Delivery Legend 🚀🌸
Zac is one of our friendly faces delivering your daily dose of floral magic with three years of experience at EEFM — no wonder he’s one of our speediest couriers! 🏃🏻♂️ This gentle darling also happens to be Grace’s boyfriend (we love a good work romance) and was voted most likely to survive a shift as a florist at the 2022 Christmas Party.
When he’s not racing around town with flowers, Zac is hitting the gym or studying for his Masters of Secondary Education. Plus, he’s a proud dog dad to Taco, his adorable Chihuahua. We love Zac so much!
Favourite flower? Snapdragons — just like him, strong and full of personality. 🌼🐾