Meet Justine (“Juzza”), our prep queen and radiant leader at East End Flower Market. A dedicated mum and unstoppable force — even working through contractions — she brings boundless warmth and organisational magic to every bouquet.

Bonnie guides EEFM with a steady hand and sharp floral eye, blending leadership with laid-back charm. Touch Football star and proud mum to Genie, she's the heartbeat behind our pristine blooms and vibrant studio culture.

Jorgia orchestrates dreamy weddings and events with flair, precision, and charismatic energy. Our resident singer and all-around hype girl, she turns every occasion into a celebration.

With many years crafting standout bouquets and bridal arrangements, Grace is always ahead of the floral curve. Her impeccable eye for colour, texture, and trend makes her a go-to for stylish, modern designs.

Bringing 8 years of floral expertise from Warrnambool, Acacia brings a whole lot of talent, know-how, and country music vibes to the EEFM fam. Plus, she’s also our talented Graphic Designer, bringing creativity to life both in the studio and on screen!

Phoebe is a veteran florist and storyteller, leading our campaigns with flair and passion. A festival‑loving freesia aficionado, she brings vibrant energy to both design and digital content.

Teela’s perfect weekend involves a hot forecast, the whole family in tow and as much time at the beach as humanly possible — think swims, ice-creams, pub dinners and (very importantly) lots of wine

Fuelled by a skim flat white with one sugar (but honestly… keep them coming), Teela lives by the daily motto “coffee coffee coffee, wine wine wine”. When she’s not smashing coffees or dreaming of her next seaside escape, you’ll probably find Hop Little Bunnies playing on repeat in her head — a dead giveaway that she’s deep in toddler-mum life

Jazzy always brings the energy, and you've probably seen her star in a few of our reels. If she's not here, you'll find her in the pool swimming a new PB!

Laura merges fashion‑forward style with unmatched plant knowledge, and has a collection of 12 Dr. Martens! She keeps us on our toes with a new coffee order every day and a collection of cool tattoos that show off her creative edge.

Hailing from Tanunda’s vineyards, Lucy brings fresh inspiration and prep prowess to the studio. Her ballet‑like focus and pink-loving energy shine through every arrangement she touches.

Maya loves a soft, dreamy floral moment — delphinium, chamomile and Canterbury bells are her favourites. Her idea of bliss is soaking in an onsen in rural Japan as tropical storms roll in, soundtrack-style (Zelda, Pokémon, Minecraft on repeat).

Add warm berries with maple syrup, her cat, flowers and a great café drink by her favourite barista and she’s very, very happy

Elena greets every customer with warmth, care, and expert floral advice. Her friendly support ensures shopping at EEFM feels like catching up with a friend.