Welcome to our Plant Profile series — your go-to guide for keeping indoor plants happy, healthy, and thriving. From hardy favourites to lush statement pieces, each post dives into a specific variety with care tips, watering tricks, light advice, and styling inspiration. Whether you’re a first-time plant parent or already living in an indoor jungle, our Plant Profiles are here to help you get the best out of every leaf.

Plant Profiles

Plant Profile: Phalaenopsis Orchid

The Phalaenopsis Orchid, or Moth Orchid, is an elegant indoor favourite with long-lasting blooms. Learn how to keep it thriving...

Plant Profile: Hellebores

Hellebores, also known as Winter Roses, bloom when little else does. Learn how to grow these elegant, shade-loving perennials with...

Plant Profile: Potted Hydrangeas

Potted Hydrangeas (Hydrangea macrophylla) bring bold, colourful blooms to your home. Learn how to keep them thriving with our...

Plant Profile: Umbrella Tree

Add tropical elegance to your home with the Umbrella Tree (Schefflera). Easy to care for with moderate watering and indirect...

Plant Profile: Calathea

Calatheas are tropical houseplants with vibrant, patterned leaves. Known as Prayer Plants, they thrive in humidity and indirect light for...

Plant Profile: Philodendron

Philodendrons are lush, adaptable houseplants that come in climbing, trailing, and upright varieties. Easy to care for, they’re perfect for...

Plant Profile: Monstera

Monsteras are bold, fast-growing plants with distinctive split leaves. From Monstera deliciosa to trailing adansonii, they’re the ultimate jungle-inspired indoor...

Plant Profile: Fiddle Leaf Fig

The Fiddle Leaf Fig (Ficus lyrata) is a bold indoor statement plant with large, glossy leaves. Learn how to care...

Plant Profile: Alocasia

Alocasias, also called Elephant Ear plants, are bold and dramatic with striking foliage. Learn how to care for them with...

Plant Profile: Begonia

Begonias bring colour and character with their bold leaves and blooms. Learn how to care for these vibrant houseplants with...

Come and Check Out Our Plant Range

East End Flower Market is more than flowers — we’re obsessed with plants too! Discover our ever-changing range of statement...

Plant Profile: Christmas Tree

The Christmas Tree (Picea glauca), also called the White Spruce, is a festive favourite with dense, blue-green needles. Learn how...

How to Water Your EEFM Terrarium

Learn how to water your EEFM terrarium with ease. From succulents to leafy plants, our guide covers tips, signs to...

Plant Profile: Philodendron Selloum

The Philodendron Selloum (Philodendron bipinnatifidum) is a lush, fast-growing statement plant with large, deeply lobed leaves. A bold choice for...

Plant Profile: Boston Fern

The Boston Fern (Nephrolepis exaltata) is a lush, feathery plant that thrives in humidity. A timeless choice for homes, it’s...

Plant Profile: Lemon Tree

A Lemon Tree (Citrus limon) is a fragrant, fruiting plant that thrives in full sun. With the right care, it...

Plant Profile: Pilea

The playful Pilea (Pilea peperomioides) is loved for its coin-shaped leaves and easy care. A symbol of good fortune and...

Plant Profile: Maidenhair Fern

Delicate and elegant, the Maidenhair Fern (Adiantum) is a humidity-loving plant with soft fronds. Learn how to keep this beauty...

Plant Profile: Snake Plant

The Snake Plant (Sansevieria trifasciata) is a hardy, stylish indoor favourite. Low-maintenance and air-purifying, it thrives in almost any light...

Plant Profile: Peace Lily

The Peace Lily (Spathiphyllum) is a classic indoor favourite with glossy leaves and elegant white blooms. Easy to care for,...

Plant Profile: Zanzibar Gem

The Zanzibar Gem (Zamioculcas zamiifolia), or ZZ Plant, is a near-indestructible beauty. Thriving in low light with minimal watering, it’s...

Plant Profile: Rubber Tree

The Rubber Tree (Ficus elastica) is a hardy, fast-growing indoor plant with glossy leaves. Perfect for adding height and lush...

Plant Profile: Devil’s Ivy

Devil’s Ivy (Epipremnum aureum) is a lush, trailing favourite. Hardy, fast-growing, and easy to care for, it thrives in almost...

Plant Profile: Strelitzia

The Strelitzia, or Bird of Paradise, is a bold, fast-growing plant with lush tropical foliage. Thriving in bright light, it...

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