On Giving - Wear it Purple 2021


Start The Conversation...Keep It Going.

This month at East End Flower Market, we will be celebrating and promoting Wear it Purple Day, which is on August 27th. The theme this year is ‘Start The Conversation….Keep It Going.’ 

Wear it Purple is a not-for-profit that was founded in 2010, in response to young people taking their own lives as a result of bullying and harassment for the lack of acceptance of their sexuality or gender identity. 
As state on their website, research shows that 75% of LGBTIQ youth experience some for of discrimination, whether that be verbal absue or physical harassment. The rates of depression are also over 3 times higher in Lesbian, Gay, Bisexual and Trans Australians, compared to the general population. 
By focusing on the below four key areas, Wear it Purple strive to foster supportive, safe, empowering and inclusive environments for rainbow* young people. 
Awareness - By providing support and resources to various educational institutions, Wear it Purple are able to assist these organisations in creating inclusive experiences for rainbow young people. 
Opportunity - Wear it Purple provides meaningful opportunities for rainbow young people to broaden their skills and experiences, build connections and contribute to the inclusivity of their communities.  
Environment - By assisting in providing supportive, safe spaces, in both the physical and digital world, Wear it Purple is contributing to a world in which young rainbow people are lifted up and allowed to feel proud of who they are. 
Collaboration - We are always stronger together, and through uniting with other like-minded organisations, Wear it Purple work to further the inclusion of rainbow young people.  
As a not-for-profit organisation, Wear it Purple relies on the ongoing support of the corporate sector and donations from supporters. With these much needed funds, they are able to continue to foster supportive, safe, empowering and inclusive environments for all rainbow young people. 
This month, we will be donating $5 from every Wear it Purple Everlasting sold on our website, to assist Wear it Purple in their honourable efforts in supporting at risk rainbow youth. 
Keep your eyes on our socials, as we will also be rocking our Purple threads on Friday 27th August, to help raise further awareness for this wonderful cause. If you want to be part of a movement that has the potential to save thoughts of lives, check out Wear it Purple, for ways you can support this fabulous cause, and be part of this change.

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