Content note: This blog discusses themes of pregnancy and infant loss, which may be distressing for some readers.

At East End Flower Market, our flowers have always been about more than beauty — they’re about connection, care, and community. This October, we are deeply honoured to be supporting Pregnancy and Infant Loss Awareness Month through a very special bouquet.

The Red Tree Florist Choice Bouquet

The Red Tree Bouquet is bold, heartfelt, and meaningful. Each arrangement is handcrafted with intention — featuring crimson gerberas, burgundy chrysanthemums, coral-toned disbuds, and native textures. Wrapped in warm red and blush tones, tied with a ribbon, it symbolises love, remembrance, and support.

Every bouquet is unique, created by our florists with fresh, seasonal blooms. It’s not just flowers — it’s a gesture of compassion, a way to let someone know their grief is seen, their memories honoured, and their little one always remembered as part of their family tree.

Giving Back Through Every Bouquet

From every Red Tree Bouquet sold, $5 will be donated directly to the Red Tree Foundation. This South Australian charity provides free, qualified grief counselling and bereavement support for families navigating the unimaginable loss of a baby during pregnancy or infancy.

By choosing this bouquet, you are not only sending love to someone who needs it, but also contributing to ongoing support for families in our community.

Standing Together This October

Pregnancy and infant loss impacts 1 in 4 pregnancies — yet it is often a grief carried quietly. The Red Tree Bouquet is a way of saying, “You’re not alone, and your loss is not forgotten.” Whether sent to a loved one recently impacted, or to acknowledge a loss from years ago, this bouquet is a tender reminder that their little life will always matter.

💐 Order the Red Tree Bouquet here and join us in supporting the Red Tree Foundation. Together, we can help provide care and compassion where it’s most needed.