Created for AFL Gather Round 2025 in Adelaide, this large-scale floral activation celebrated the warmth, landscape and character of South Australia through a distinctly local floral story. Inspired by golden hour across the Adelaide Hills and regional wine country, the design featured a rich palette of warm yellows, golden tones, native textures and seasonal blooms sourced wherever possible from local South Australian growers.

Guests were welcomed by striking entrance installations built into vintage wine stands, creating an immediate connection to the state's renowned wine regions. Overflowing with locally grown flowers, grasses and foliage, these statement pieces set the tone for the event while celebrating the producers, growers and landscapes that make South Australia unique.

Throughout the venue, table centrepieces and smaller floral installations continued the story, layering natural textures, sculptural native elements and warm seasonal tones to create a cohesive and immersive experience. Inspired by rolling vineyards, open grasslands and the glow of a South Australian sunset, the florals balanced large-scale impact with an organic, relaxed elegance.

Designed by EEFM Events in Adelaide, these bespoke event florals showcase our passion for supporting local growers, celebrating South Australian landscapes and creating memorable large-scale experiences that feel deeply connected to place, season and community.

Venue: Adelaide Oval, Norwood Oval & Barossa Oval

Photographer: East End Flower Market