Created for AFL Gather Round 2026 in Adelaide, this large-scale floral activation drew inspiration from the natural landscapes of South Australia, celebrating locally grown flowers, abundant greenery and textural grasses. Designed with a refined, earth-inspired palette, the florals embraced soft sand tones, sculptural foliage and seasonal botanical elements to create an immersive experience that felt distinctly connected to place.

Statement installations welcomed guests throughout the venue, featuring layers of locally sourced materials, flowing grasses and natural textures that reflected the state's coastlines, rolling hills and open landscapes. The design focused on movement, texture and scale, creating impactful floral moments while maintaining an organic and understated elegance.

Table centrepieces and smaller installations echoed the larger floral features, weaving together lush greenery, native-inspired elements and soft neutral tones to create a cohesive event environment. The result was a contemporary interpretation of the South Australian landscape—relaxed, sophisticated and deeply rooted in seasonality.

Designed by EEFM Events in Adelaide, these bespoke event florals showcase our commitment to supporting local growers, celebrating the beauty of South Australian botanicals and creating memorable large-scale experiences through thoughtful floral design.

Venue: Adelaide Oval, Norwood Oval & Barossa Oval

Photographer: East End Flower Market